Address the Press: How to write a winning press release

Date: 24.06.2021
Time: 15:00–16:00
Venue: Zoom

LianaPress empowers you to connect with the right media contacts. But once you’ve subscribed to the service, what comes next? Editors, influencers and journalists are busy people, and bombarding them with information isn’t going to work. So, how can you ensure that they read what you send them, and even better, publish it?

From punchy headline writing to structuring your message and adopting an editorial approach, join The Quick Word Company and Liana Technologies to learn top tips for writing press releases that will get your brand, product or service noticed.

Your host: Cruzanne Macalligan (Creative Director, The Quick Word Company)

A little quirky around the edges, Cruz’s unique flavour of creativity has been a key ingredient in selling ice to Eskimos, stories to editors and big ideas to business heads. She’s a creative loose cannon, ideas generator and a marathon writer, who spends most of her days balancing her overactive imagination with good copy common sense.

Show the privacy policy

Register description according to Personal Data Act (523/99) 10 §

1. Holder of the register

Liana Technologies Oy
Kansankatu 53
90100 Oulu
Finland
Phone: +358 10 387 7050

2. Questions concerning the register

Our customer service will answer all questions and feedback related to the register within two working days.

3. Name of the register

Liana Technologies marketing register.

4. Purpose of processing personal data

Personal data is processed for the use of customer relationship management, for executing Liana Technologies and customer rights and obligations and for network services, research, Liana Technologies and/or its partners' marketing and/or direct marketing actions through Liana Technologies' tools and services according to Personal Data Act without disclosing customer personal data to any third party.

5. Data content of the register

The register may include following data about customers:

Name
e-mail address
Mobile phone number
Company and position
Company address

6. Regular sources of data

The register is compiled from Liana Technologies customer information system and publicly available internet sources.

7. Regular disclosure of data

The register holder will not disclose any customer personal data to any third party unless required by Finnish authorities.

8. Removing of data

Data can be removed from the register in case the customer requests it or if the customer relationship ends.

9. Principles of register security

Personal data is kept confidential. Liana Technologies information network and equipment in which the register is kept is protected with firewall and other needed technical measures.

10. Prohibiting the use of data

The customer has the right to prohibit the data being disclosed and used for direct marketing and other marketing purposes.

Address The Press: How to write a winning press release